Our Cornerstone

To date, nearly 2 million Esso Medals of Achievement and almost 10 million Certificates of Participation have been awarded to young boys and girls all across Canada—with so many going on to contribute in big ways within their communities, some of them going on to compete in the NHL.

Imperial Oil and the Esso brand have been closely linked to Canada's national sport since the 1930s. Since then, we've broadened our support of the game with involvement at the amateur level and a commitment to grassroots hockey.

Use the timeline below to navigate through our historical highlights.

Imperial Oil, under the brand name Esso, begins sponsorship of national radio broadcasts of professional hockey games.

Esso sponsors overseas transmission of hockey games for Canadian service personnel stationed in Europe and elsewhere.

The radio network across Canada consists of 54 stations, 12 of them French-language stations. Three million people a week listen to every Esso hockey broadcast.

Imperial Oil expands its sponsorship to include the newly arrived medium of television. While the Canadian Broadcasting Network didn't cross the Rockies until 1958, Canadians from coast to coast enjoy hockey on their local stations through kinescope - sent by air from city to city to provide the most up-to-the-minute coverage possible.

The Esso Medals and Certificates of Achievement program is introduced for minor hockey leagues throughout Canada. the medals are awarded to the Most Dedicated, Most Improved and Most Sportsmanlike players on every boys and girls team playing minor hockey.

Imperial Oil, under the Esso brand becomes a premier sponsor of the Canadian Amateur Hockey Association's Program of Excellence to identify and train Canada's premier hockey players for international competitions.

The Hockey Hall of Fame opens, and features the Esso Theatre with Imperial Oil as a founding sponsor.

The growth and development of women's hockey takes off with the support of the Esso brand. As title sponsor of the Esso Women's National Hockey Championship, the Esso brand support Canada's elite women's hockey players.

As an official sponsor, Imperial Oil, under the Esso brand is a proud supporter of the Canadian national women's team competing for the first ever women's hockey gold medal at the 1998 games in Nagano, Japan.

The Esso Wall of Champions is launched at the Hockey Hall of Fame, which recognizes past Esso Medals and Certificates of Achievement recipients who have gone on to hockey greatness.

The Toronto Maple Leafs hockey club and the Esso brand begin a sponsor relationship.

The Air Canada Centre, the new home of the Toronto Maple Leafs officially opens and as a sponsor, Imperial Oil commemorates the closing of Maple Leaf Gardens and the grand opening of the Air Canada Centre through a certificate program for fans attending the games.

Imperial Oil becomes a corporate sponsor of Open Ice, an interactive conference examining the issues having an impact on Canadian hockey and its future direction.

The Esso Toronto Maple Leafs Street Buds program is launched at Toronto-area community centres in an effort to encourage youth to get involved in sport through participation in this ball hockey program.

The Ottawa Senators hockey club and the Esso Brand begin a sponsor relationship that includes support of a new minor hockey initiative called T.E.A.M. Hockey Country, as well as The Esso Minor Hockey Festival in the Ottawa area.

The Vancouver Canucks and the Esso brand begins a sponsor relationship that includes title sponsorship of the Esso Minor Hockey Nights program supporting minor hockey in the Vancouver area.

The Esso Legends of Hockey Tour hits the road. This travelling exhibit visits 38 centres, from Ontario to British Columbia, giving local citizens an opportunity to view Hockey Hall of Fame memorabilia and play a host of interactive games.

The Esso brand and the Montreal Canadiens begin a relationship that includes co-title sponsorship of the Learn, Respect and Fun program to support the growth and development of minor hockey in Quebec.

As new sponsor relationships begin with both the Calgary Flames and the Edmonton Oilers, the Esso brand is proud to sponsor all six of Canada's teams.

The Halifax Mooseheads of the Quebec Major Junior Hockey League and the Esso brand begin a sponsor relationship.

Celebrating 70 years of supporting hockey across Canada and 25 years of supporting the growth and development of minor hockey through the Esso Medals and Certificates of Achievement program, the Esso brand continues its legacy of proudly supporting Canada's game.

Esso continues to play a leading role in supporting women's hockey -- and the results have been tremendous. In 2007, Canada's national women's hockey team continued their domination of the sport by winning an unparalleled 9th World Women's Hockey Championship.

The growth of the women's game in Canada continues with the establishment of the Esso Cup the first national midget women's hockey championship.

The Esso Game Day Skate is a unique opportunity for minor hockey teams to visit the Air Canada Centre and observe a professional pre-game practice.

Imperial Oil and the Esso brand celebrate Team Canada at the 2010 World Jr. championship with the launch of the Esso/Hockey gift card.

Imperial Oil and the Esso brand celebrate its 75th anniversary of supporting hockey in Canada.

Esso helps Hockey Canada celebrate 100 years of support for Canadian Hockey. Founded in 1914, the Canadian Amateur Hockey Association merged with Hockey Canada in 1968.

Esso and Hockey Canada celebrate a Gold Medal victory at the IIHF World Junior Championship.

Esso customers used their Hockey Canada-branded Esso PRICE PRIVILEGES Cards to save on their purchases and give back to the Hockey Canada Foundation, resulting in a $65,000 donation by Esso at the end of the season.

Imperial Oil and the Esso brand celebrate its 80 anniversary of supporting hockey in Canada.

Esso brings innovation to its sponsorship of the 2016 World Cup of Hockey with the first use of Digital Rink Boards.

Esso renewed its premier partnership with Hockey Canada and extended the company's commitment to Canada's game through the 2022-23 season.

  • 1936
  • 1940
  • 1950
  • 1952
  • 1981
  • 1984
  • 1993
  • 1994
  • 1997
  • 1998
  • 1999
  • 2001
  • 2002
  • 2003
  • 2005
  • 2006
  • 2007
  • 2009
  • 2010
  • 2011
  • 2014
  • 2015
  • 2016
  • 2017

Imperial Oil, under the brand name Esso, begins sponsorship of national radio broadcasts of professional hockey games.

Esso sponsors overseas transmission of hockey games for Canadian service personnel stationed in Europe and elsewhere.

The radio network across Canada consists of 54 stations, 12 of them French-language stations. Three million people a week listen to every Esso hockey broadcast.

Imperial Oil expands its sponsorship to include the newly arrived medium of television. While the Canadian Broadcasting Network didn't cross the Rockies until 1958, Canadians from coast to coast enjoy hockey on their local stations through kinescope - sent by air from city to city to provide the most up-to-the-minute coverage possible.

The Esso Medals and Certificates of Achievement program is introduced for minor hockey leagues throughout Canada. the medals are awarded to the Most Dedicated, Most Improved and Most Sportsmanlike players on every boys and girls team playing minor hockey.

Imperial Oil, under the Esso brand becomes a premier sponsor of the Canadian Amateur Hockey Association's Program of Excellence to identify and train Canada's premier hockey players for international competitions.

The Hockey Hall of Fame opens, and features the Esso Theatre with Imperial Oil as a founding sponsor.

The growth and development of women's hockey takes off with the support of the Esso brand. As title sponsor of the Esso Women's National Hockey Championship, the Esso brand support Canada's elite women's hockey players.

As an official sponsor, Imperial Oil, under the Esso brand is a proud supporter of the Canadian national women's team competing for the first ever women's hockey gold medal at the 1998 games in Nagano, Japan.

The Esso Wall of Champions is launched at the Hockey Hall of Fame, which recognizes past Esso Medals and Certificates of Achievement recipients who have gone on to hockey greatness.

The Toronto Maple Leafs hockey club and the Esso brand begin a sponsor relationship.

The Air Canada Centre, the new home of the Toronto Maple Leafs officially opens and as a sponsor, Imperial Oil commemorates the closing of Maple Leaf Gardens and the grand opening of the Air Canada Centre through a certificate program for fans attending the games.

Imperial Oil becomes a corporate sponsor of Open Ice, an interactive conference examining the issues having an impact on Canadian hockey and its future direction.

The Esso Toronto Maple Leafs Street Buds program is launched at Toronto-area community centres in an effort to encourage youth to get involved in sport through participation in this ball hockey program.

The Ottawa Senators hockey club and the Esso Brand begin a sponsor relationship that includes support of a new minor hockey initiative called T.E.A.M. Hockey Country, as well as The Esso Minor Hockey Festival in the Ottawa area.

The Vancouver Canucks and the Esso brand begins a sponsor relationship that includes title sponsorship of the Esso Minor Hockey Nights program supporting minor hockey in the Vancouver area.

The Esso Legends of Hockey Tour hits the road. This travelling exhibit visits 38 centres, from Ontario to British Columbia, giving local citizens an opportunity to view Hockey Hall of Fame memorabilia and play a host of interactive games.

The Esso brand and the Montreal Canadiens begin a relationship that includes co-title sponsorship of the Learn, Respect and Fun program to support the growth and development of minor hockey in Quebec.

As new sponsor relationships begin with both the Calgary Flames and the Edmonton Oilers, the Esso brand is proud to sponsor all six of Canada's teams.

The Halifax Mooseheads of the Quebec Major Junior Hockey League and the Esso brand begin a sponsor relationship.

Celebrating 70 years of supporting hockey across Canada and 25 years of supporting the growth and development of minor hockey through the Esso Medals and Certificates of Achievement program, the Esso brand continues its legacy of proudly supporting Canada's game.

Esso continues to play a leading role in supporting women's hockey -- and the results have been tremendous. In 2007, Canada's national women's hockey team continued their domination of the sport by winning an unparalleled 9th World Women's Hockey Championship.

The growth of the women's game in Canada continues with the establishment of the Esso Cup the first national midget women's hockey championship.

The Esso Game Day Skate is a unique opportunity for minor hockey teams to visit the Air Canada Centre and observe a professional pre-game practice.

Imperial Oil and the Esso brand celebrate Team Canada at the 2010 World Jr. championship with the launch of the Esso/Hockey gift card.

Imperial Oil and the Esso brand celebrate its 75th anniversary of supporting hockey in Canada.

Esso helps Hockey Canada celebrate 100 years of support for Canadian Hockey. Founded in 1914, the Canadian Amateur Hockey Association merged with Hockey Canada in 1968.

Esso and Hockey Canada celebrate a Gold Medal victory at the IIHF World Junior Championship.

Esso customers used their Hockey Canada-branded Esso PRICE PRIVILEGES Cards to save on their purchases and give back to the Hockey Canada Foundation, resulting in a $65,000 donation by Esso at the end of the season.

Imperial Oil and the Esso brand celebrate its 80 anniversary of supporting hockey in Canada.

Esso brings innovation to its sponsorship of the 2016 World Cup of Hockey with the first use of Digital Rink Boards.

Esso renewed its premier partnership with Hockey Canada and extended the company's commitment to Canada's game through the 2022-23 season.


Players Aren't the Only Winners

While the kids are the medalists, the parents and coaches will get a little something of their own. Each team that places an order for medals or certificates will be gifted 20 PRICE PRIVILEGES Fuel Savings Cards*. Each card helps minor hockey families save on fuel while helping fuel hockey in Canada.

How? The value of the cards are 5 cents per litre, and for every litre purchased, an additional 0.5 cents will be donated to the Hockey Canada Foundation.

The Hockey Canada Foundation provides a new source of secure, sustainable, long term funding to support the future development and delivery of Hockey Canada programs, projects, and activities.

After the first two years of the program, these Price Privilege cards have helped donate over $120, 000 to the Hockey Canada Foundation.


Esso Medals Score Big Contest

Sign up for the Esso Medals & Certificates of Achievement program* and you're automatically entered for a chance to win one of six $5,000 Esso Medals grants for your minor hockey association! All six winning contestants will also receive an additional $1,000 grant just for their team.

Rules Sign Up

* No purchase necessary. See contest rules for details. registration in the Esso Medals of Achievement program is free. To be declared a winner, the selected entrant must correctly answer a skill-testing question.


FAQs

1. How much does it cost to place an order?
The program is free and available to minor hockey teams across Canada while quantities last.

2. When will I receive my order? How long does shipment take?
No Rush Orders. Orders will begin being shipped in October 2017 as received and will take approximately 6-8 weeks.

3. Previously I had to go through an Esso retailer to order and receive the medals. Do I need to do that again?
No, your registration must be submitted via the online registration process and your medals will be shipped directly to the address you provide in your registration. However, we encourage you to invite your local retailer to your medals ceremony to present the medals to your team.

4. How are the kits shipped?
They are packaged as individual team kits and delivered via Courier to the address provided during registration.

5. Can I receive more than one set of medals for my team?
No. Each team may receive one set of medals and eighteen certificates.

6. Can I submit a request for my entire association on one form?
Yes. Please specify the # of teams during the 'registration process'. Please be advised that the programs runs on a "while quantities last" basis.

7. Can I request three of the same medal?
No. The medals come in sets of three for Most Dedicated, Most Improved and Most Sportsmanlike.

8. What does a standard kit consist of?
1 set of 3 medals, one set of 18 autographed certificates and 20 PRICE PRIVILEGES Fuel Savings Cards* per team.

9. Can Esso Medals of Achievement be used for awards at tournaments?
No. The Medals of Achievement are designed to recognize the achievement of players on your team during the season.

10. My order hasn't arrived. Can you track it or tell me if my request has been received?
Ordered before Jan 1st, 2018: If you have not received your order by end of January 2018, please email our national coordinator at info@essomedals.com and include the first and last name of the person who submitted the order along with the name of the association or team.
Ordered after Jan 1st, 2018: If it has been more than 6 weeks since you received confirmation, please email our national coordinator at info@essomedals.com and include the first and last name of the person who submitted the order along with the name of the association or team.

11. How do I use the Price Privilege cards?
The price privilege cards can be redeemed at any Esso gas station. They are to be redeemed when paying for fuel. The value of this card is 5 cents per litre and for every litre redeemed an additional 0.5 cpl will be donated to the Hockey Canada Foundation—with up to a maximum of 100 litres of fuel or until expiry on September 30, 2019, whichever occurs first.
Make sure to hand out Price Privilege cards as soon as you receive them to maximize their use. There are lots of opportunities to fuel the future of hockey all season long.

Still have questions? Please email info@essomedals.com