Esso Medals & Certificates of Achievement
The Esso Brand & Hockey

Over the years, the Esso brand has become synonymous with hockey, having been closely linked to Canada's national sport since the 1930s.

Use the timeline below to navigate through some highlights of the involvement of the Esso brand in hockey over the last 80+ years.




1936

Imperial Oil, under the brand name Esso, begins sponsorship of national radio broadcasts of professional hockey games.

Inspired by Esso's 3 Star gasoline, three top players are acknowledged after each professional hockey game.

1940

Esso sponsors overseas transmission of hockey games for Canadian service personnel stationed in Europe and elsewhere.

1950

The radio network across Canada consists of 54 stations, 12 of them French-language stations. Three million people a week listen to every Esso hockey broadcast.

1952

Imperial Oil expands its sponsorship to include the newly arrived mediem of television. While the Canadian Broadcasting Network didn't cross the Rockies until 1958, Canadians from coast to coast enjoy hockey on their local stations through kinescope - sent by air from city to city to provide the most up-to-the-minute coverage possible.

1981

The Esso Medals and Certificates of Achievement program is introduced for minor hockey leagues throughout Canada. the medals are awarded to the Most Dedicated, Most Improved and Most Sportsmanlike players on every boys and girls team playing minor hockey.

1984

Imperial Oil, under the Esso brand becomes a premier sponsor of the Canadian Amateur Hockey Association's Program of Excellence to identify and train Canada's premier hockey players for international competitions.

1993

The Hockey Hall of Fame opens, and features the Esso Theatre with Imperial Oil as a founding sponsor.

1994

The growth and development of women's hockey takes off with the support of the Esso brand. As title sponsor of the Esso Women's National Hockey Championship, the Esso brand support Canada's elite women's hockey players.

1997

As an official sponsor, Imperial Oil, under the Esso brand is a proud supporter of the Canadian national women's team competing for the first ever women's hockey gold medal at the 1998 games in Nagano, Japan.

1998


The Esso Wall of Champions is launched at the Hockey Hall of Fame, which recognizes past Esso Medals and Certificates of Acheivement recipients who have gone on to hockey greatness.

The Toronto Maple Leafs hockey club and the Esso brand begin a sponsor relationship.

1999

The Air Canada Centre, the new home of the Toronto Maple Leafs officially opens and as a sponsor, Imperial Oil commemorates the closing of Maple Leaf Gardens and the grand opening of the Air Canada Centre through a certificate program for fans attending the games.

Imperial Oil becomes a corporate sponsor of Ope Ice, an interactive conference examining the issues having an impact on Canadian hockey and its future direction.

The Esso Toronto Maple Leafs Street Buds program is launched at Toronto-area community centres in an effort to encourage youth to get involved in sport through participation in this ball hockey program.

2001

The Ottawa Senators hockey club and the Esso Brand begin a sponsor relationship that includes support of a new minor hockey initiative called T.E.A.M. Hockey Country, as well as The Esso Minor Hockey Festival in the Ottawa area.

2002

The Vancouver Canucks and the Esso brand begins a sponsor relationship that includes title sponsorship of the Esso Minor Hockey Nights program supporting minor hockey in the Vancouver area.

2003

The Esso Legends of Hockey Tour hits the road. This travelling exhibit visits 38 centres, from Ontario to British Columbia, giving local citizens an opportunity to view Hockey Hall of Fame memorabilia and play a host of interactive games.

The Esso brand and the Montreal Canadiens begin a relationship that includes co-title sponsorship of the Learn, Respect and Fun program to support the growth and development of minor hockey in Quebec.

As new sponsor relationships begin with both the Calgary Flames and the Edmonton Oilers, the Esso brand is proud to sponsor all six of Canada's teams.

2005

The Halifax Mooseheads of the Quebec Major Junior Hockey League and the Esso brand begin a sponsor relationship.

2006

Celebrating 70 years of supporting hockey across Canada and 25 years of supporting the growth and development of minor hockey through the Esso Medals and Certificates of Achievement program, the Esso brand continues its legacy of proudly supporting Canada's game.

2007

Esso continues to play a leading role in supporting women's hockey -- and the results have been tremendous. In 2007, Canada's national women's hockey team continued their domination of the sport by winning an unparalleled 9th World Women's Hockey Championship

2009

The growth of the women's game in Canada continues with the establishment of the Esso Cup -- the first national midget women's hockey championship.

The Esso Game Day Skate is a unique opportunity for minor hockey teams to visit the Air Canada Centre and observe a professional pre-game practice.

2010

Imperial Oil and the Esso brand celebrate Team Canada at the 2010 World Jr. championship with the launch of the Esso/Hockey gift card.

2011

Imperial Oil and the Esso brand celebrate its 75th anniversary of supporting hockey in Canada.

2014

Esso helps Hockey Canada celebrate 100 years of support for Canadian Hockey. Founded in 1914, the Canadian Amateur Hockey Association merged with Hockey Canada in 1968.

2015

Esso and Hockey Canada celebrate a Gold Medal victory at the IIHF World Junior Championship.

2016

Esso customers used their Hockey Canada-branded Esso PRICE PRIVILEGES Cards to save on their purchases and give back to the Hockey Canada Foundation, resulting in a $65,000 donation by Esso at the end of the season.

Imperial Oil and the Esso brand celebrate its 80th anniversary of supporting hockey in Canada.

Esso brings innovation to its sponsorship of the 2016 World Cup of Hockey with the first use of Digital Rink Boards.

2017

Esso renewed its premier partnership with Hockey Canada and extended the company's commitment to Canada's game through the 2022-23 season.