Over the years, the Esso brand has become synonymous with hockey, having been closely linked to Canada's national sport since the 1930s.
Use the timeline below to navigate through some highlights of the involvement of the Esso brand in hockey over the last 80+ years.
Imperial Oil, under the brand name Esso, begins sponsorship of national radio broadcasts of professional hockey games.
Inspired by Esso's 3 Star gasoline, three top players are acknowledged after each professional hockey game.
Esso sponsors overseas transmission of hockey games for Canadian service personnel stationed in Europe and elsewhere.
The radio network across Canada consists of 54 stations, 12 of them French-language stations. Three million people a week listen to every Esso hockey broadcast.
Imperial Oil expands its sponsorship to include the newly arrived mediem of television. While the Canadian Broadcasting Network didn't cross the Rockies until 1958, Canadians from coast to coast enjoy hockey on their local stations through kinescope - sent by air from city to city to provide the most up-to-the-minute coverage possible.
The Esso Medals and Certificates of Achievement program is introduced for minor hockey leagues throughout Canada. the medals are awarded to the Most Dedicated, Most Improved and Most Sportsmanlike players on every boys and girls team playing minor hockey.
Imperial Oil, under the Esso brand becomes a premier sponsor of the Canadian Amateur Hockey Association's Program of Excellence to identify and train Canada's premier hockey players for international competitions.
The Hockey Hall of Fame opens, and features the Esso Theatre with Imperial Oil as a founding sponsor.
The growth and development of women's hockey takes off with the support of the Esso brand. As title sponsor of the Esso Women's National Hockey Championship, the Esso brand support Canada's elite women's hockey players.
As an official sponsor, Imperial Oil, under the Esso brand is a proud supporter of the Canadian national women's team competing for the first ever women's hockey gold medal at the 1998 games in Nagano, Japan.
The Toronto Maple Leafs hockey club and the Esso brand begin a sponsor relationship.
The Air Canada Centre, the new home of the Toronto Maple Leafs officially opens and as a sponsor, Imperial Oil commemorates the closing of Maple Leaf Gardens and the grand opening of the Air Canada Centre through a certificate program for fans attending the games.
Imperial Oil becomes a corporate sponsor of Ope Ice, an interactive conference examining the issues having an impact on Canadian hockey and its future direction.
The Esso Toronto Maple Leafs Street Buds program is launched at Toronto-area community centres in an effort to encourage youth to get involved in sport through participation in this ball hockey program.
The Ottawa Senators hockey club and the Esso Brand begin a sponsor relationship that includes support of a new minor hockey initiative called T.E.A.M. Hockey Country, as well as The Esso Minor Hockey Festival in the Ottawa area.
The Vancouver Canucks and the Esso brand begins a sponsor relationship that includes title sponsorship of the Esso Minor Hockey Nights program supporting minor hockey in the Vancouver area.
The Esso Legends of Hockey Tour hits the road. This travelling exhibit visits 38 centres, from Ontario to British Columbia, giving local citizens an opportunity to view Hockey Hall of Fame memorabilia and play a host of interactive games.
The Halifax Mooseheads of the Quebec Major Junior Hockey League and the Esso brand begin a sponsor relationship.
Celebrating 70 years of supporting hockey across Canada and 25 years of supporting the growth and development of minor hockey through the Esso Medals and Certificates of Achievement program, the Esso brand continues its legacy of proudly supporting Canada's game.
Esso continues to play a leading role in supporting women's hockey -- and the results have been tremendous. In 2007, Canada's national women's hockey team continued their domination of the sport by winning an unparalleled 9th World Women's Hockey Championship
The growth of the women's game in Canada continues with the establishment of the Esso Cup -- the first national midget women's hockey championship.
Imperial Oil and the Esso brand celebrate Team Canada at the 2010 World Jr. championship with the launch of the Esso/Hockey gift card.
Imperial Oil and the Esso brand celebrate its 75th anniversary of supporting hockey in Canada.
Esso helps Hockey Canada celebrate 100 years of support for Canadian Hockey. Founded in 1914, the Canadian Amateur Hockey Association merged with Hockey Canada in 1968.
Esso and Hockey Canada celebrate a Gold Medal victory at the IIHF World Junior Championship.
Esso customers used their Hockey Canada-branded Esso PRICE PRIVILEGES Cards to save on their purchases and give back to the Hockey Canada Foundation, resulting in a $65,000 donation by Esso at the end of the season.
Esso renewed its premier partnership with Hockey Canada and extended the company's commitment to Canada's game through the 2022-23 season.